Name: Nicole Lim Xui Jhi
Company: Empire Sushi Group Sdn Bhd
Industry: Food and Beverage
Website: https://empiresushi.com.my/

Awards / Achievement:

• 2020 Honorary Winner of JCI Creative Young Entrepreneur
• 2020 Top 10 Finalist of JCI Ten Outstanding Young Malaysian by JCI Malaysia
• 2020 Young Entrepreneur of the Year Award by STAR Outstanding Business Award (tier >RM25 million)
• 2020 Best Innovation Award – STAR Outstanding Business Award (tier >RM25million)
• 2020 Best in Retail Award – STAR Outstanding Business Award (tier >RM25million)
• 2020 Best Employer Award – STAR Outstanding Business Award (tier >RM25million)
• 2020 Business Service Excellence Awards, by Sin Chew Business Excellence Award
• 2020 Retail Excellence Awards, by Sin Chew Business Excellence Award
• 2020 Outstanding SME Award by the Gold Bull Award
• 2019 Best Innovation Award (below RM25 million), by the STAR Outstanding Business Award
• 2019 Brand Excellence Award, by SME Platinum Business Award
• 2019 Woman Entrepreneur Award, by SME Platinum Business Award
• 2019 Retail Excellence Award, by Sin Chew Business Excellence Award
• 2019 Product Excellence Award, by Sin Chew Business Excellence Award
• 2018 Par Excellence Young Entrepreneur of the Year Award (below RM25 million), by STAR Outstanding Business Award

Started since 2011 in Sushi Gourmet Industry and established Empire Sushi Group in 2013, Nicole Lim aspired to universalise the perceived premium Japanese cuisine, SUSHI, as an affordable food for every single Malaysian. This sets the value proposition and competitive advantage for Empire Sushi.

Transformed from the traditional way of sushi making which solely focus on freshness of seafood, and the competent cutting skill, Empire Sushi offers creative premium sushi with localised taste preference, and unique texture.  Nicole and husband Jordan fully utilise local spices to create our self-made sauce, and introduce various culinary styles in making our sushi unique to local taste buds. Among the Malaysian, our sushi was better known as “KUIH JEPUN”, as an “anytime meal”.

In Malaysia, Empire Sushi is the ONLY sushi brand which sell and display our sushi in a display chiller, with “SUSHI ON-THE-GO” concept, a strong Grab & Go brand positioning.

With “Customers Satisfaction Optimisation” as ultimate objective, Nicole instils innovation to uphold Excellent Products, Quality Service supported by Efficient Operation, as the cornerstone for her success to duplicate the sushi kiosk from 1 to 58 outlets within 8 years-time, served hundreds of thousands of Malaysians.