Name: Zhen Wei, Ng Ching Wai
Company: Diagon Alley (M) Sdn Bhd
Industry: Food & Beverage
Website: https://www.the-alley.my/
Awards / Achievement:
- 2020 – Top 30 Finalist of JCI Ten Outstanding Young Malaysian, under the Category of Business, Economic, and/or Entrepreneurial Accomplishment by JCI Malaysia
- 2020 – TOP 10 Finalist, JCI Creative Young Entrepreneur Award
- 2019 – Rising Star Award, by Sin Chew Business Excellence Award
- 2019 – TOP 30 Semi Finalist, JCI Creative Young Entrepreneur Award
29-year-old Young Entrepreneur Zhen Wei is a creative Creator leading the paradigm shift in Creative Beverage industry. His creativity and innovativeness are proven through his various accomplishments in creating uniqueness and niche brand in The Alley ranging from 50 creative beverages to creative taste with creative marketing gimmick which have successfully attracted the attention of customers and making The Alley being recognized as “The Number 1 Creative Beverage in Malaysia” within 3.5 years with a remarkable market positioning.
A Millennial-brave entrepreneur with a dream to instil happiness to every walk-in customer with a special beverage, Zhen Wei drew the entire blue print for The Alley in Malaysia, aims to conquer all major cities with the identical logo, and carry his millennial team to grow and achieve their goals together.
By end 2019, The Alley has 65 outlets providing job opportunities to 700 young citizens at average age of 23-years-old, and selling average of 500 cups of beverages daily in each outlet.
Zhen Wei often says “They have Starbucks from the West, and we have The Alley from the East”. With the slogan “It’s Time for Tea!”, The Alley market position remain strong in the market even there are more than 80 bubble tea brands flooded the market now, for the mission “to surprise our customers every day.”
He is an active speaker on several platforms especially involving the development of young people, such as, Youth Now Summit 2019 hosted by Malaysia Multimedia University, “Boss Talk” Series by YMM Wilayah Persekutuan, key note speaker for Online FB Live Malaysia-China Chamber of Commerce Young Entrepreneur Committee, Panel Forum “The Rise of Malaysia Bubble Tea” by MRCA, together with few market players in Malaysia’s bubble tea industry, and many more.
